AMANDLA - coming to a restaurant near you soon...
By Admin | 6th December 2023
A brand new partnership means that you will soon be able to find the AMANDLA wines in UK bars and restaurants very soon.
We have written about this progressive new brand, AMANDLA, in previous newsletters and it is heartening to hear that the brand is continuing to grow and has now partnered with one of the UK's leading drinks distributors, Matthew Clark, to bring its wines to bars and restaurants across the UK.
Matthew Clark will introduce the full AMANDLA range (a red, white and a blush trio) and two exciting new additions:
a Chenin Blanc and a Pinotage/Malbec, produced from vineyards in the Western Cape, South Africa.
The increased distribution is a significant milestone for the team at AMANDLA, which launched its new brand in the UK in September last year.
AMANDLA was created by Adama Wines, a majority black-owned and 100% black female-run business, headed by winemaker and AMANDLA CEO Praisy Dlamini. The business is run by a dynamic team of black wine industry women, from the winemaker, the viticulturist and the QC, to the marketing, finance and logistics.
Commenting on the new partnership, Dlamini said: ‘Our journey with AMANDLA has always been about pushing boundaries and breaking down the social barriers associated with wine. AMANDLA means “power” and we chose the name to reflect the ‘power’ within us. The brand represents a modern inclusive lifestyle and we aim to inspire and engage the next generation. Our exciting new partnership with Matthew Clark will help us widen our audience reach and build our steadily growing Amandla community via the on-trade.’
Rebecca Long, South Africa Wine Buyer at Matthew Clark, added: ‘Matthew Clark is incredibly proud to partner with AMANDLA on their entry to the UK on-trade. Appealing to a new generation of wine drinkers, AMANDLA has already made waves in the off-trade and we’re confident that with their powerful story and excellent wines, they will be a hit with our on-trade customers. We are excited to launch AMANDLA into our range just ahead of Christmas.’